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Floriculture : Designing & Merchandising (4 ed)

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Master the basics of constructing floral arrangements and explore your creativity with this engaging, reader-friendly text.

FLORICULTURE: DESIGNING AND MERCHANDISING, Fourth Edition, provides a comprehensive introduction to the floral design industry and includes step-by-step instructions--complete with high-quality images and detailed material lists--for a wide range of floral design projects.

Projects are built around low-cost materials to help you avoid breaking the budget, but the author also offers insights related to alternate materials you?re likely to find in a typical floral shop today.

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Product Details
Delmar Cengage Learning
1337390704 / 9781337390705
Hardback
24/07/2018
United States
448 pages
222 x 284 mm, 1134 grams