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Principles and practices of small-scale sport event management

Fotiadis, Anestis(Edited by)Vassiliadis, Chris(Edited by)
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Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate.

However, these events require planning and preparation in the same way that larger sporting events do.

This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events.

Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events.

Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.

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Product Details
Business Science Reference
1799850528 / 9781799850526
Paperback / softback
796.04
30/05/2020
United States
English
335 pages