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Essentials of strategic management : the quest for a competitive advantage (Fifth edition)

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Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students.

The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con cepts and its compelling collection of cases.

The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students.

The fundamental character of the fifth edition is very much in step with the best academic thinking and contemporary management practice.

The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.

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Product Details
McGraw-Hill Education
1259546985 / 9781259546983
Paperback / softback
16/02/2016
United States
English
496 pages
Professional & Vocational/Tertiary Education (US: College) Learn More