The Normalization of War in Israeli Discourse, 1967-2008, by Dalia Gavriely-Nuri opens a window to how Israelis talk, write, and think about war.
In the post-World War II period, Israel has taken part in eight wars, more than almost any other western democracy.
In addition to "official" wars, Israel has experienced two Intifadas and repetitive long periods of bombings of its border-settlements.
This book argues that such an intensive involvement in military actions provides a natural arena for a uniquely fertile war discourse.
Gavriely-Nuri identifies a special war discourse: a "war-normalizing discourse" (WND).
WND as a set of linguistic, discursive, and cultural devices aims at blurring the anomalous character of war by transforming it into an event perceived as "natural"- a "normal" part of life.
Moreover, the WND is served as a unique rhetorical compass and illuminates one basic organizing principle underlying the Israeli war discourse.
WND has been in use throughout Israel's history, in periods of war as well as in periods of relative peace.
It has become a fundamental part of the Israeli public discourse concerning both peace and war and an integral part of Israeli identity.
The Normalization of War in Israeli Discourse, 1967-2008, is an essential investigation into how nations use rhetoric and tactical discourse to normalize their conflicts.