The business of rural tourism : international perspectives
Part of the Tourism and hospitality management series series
Explores the business opportunities and challenges associated with the development and management of tourism in a rural environment.
The text examines the factors associated with successful development of rural tourism and the significance of good practice.
In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings.
Coverage includes strategic planning, marketing, HRM and financial management.