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The business of rural tourism : international perspectives

By: Getz, Don (University of Calgary, Canada) Page, Stephen (London Metropolitan University)

Part of the Tourism and hospitality management series series
0415135117 / 9780415135115
Paperback
338.4'7'91'09'1734
15/06/1997
Usually dispatched within 4 weeks
England
25 cm xviii, 217p. : ill.
postgraduate  Learn More research & professional undergraduate

Explores the business opportunities and challenges associated with the development and management of tourism in a rural environment.

The text examines the factors associated with successful development of rural tourism and the significance of good practice.

In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings.

Coverage includes strategic planning, marketing, HRM and financial management.

BIC:

JFSF Rural communities, KNSG Tourism industry

Our price£44.54
RRP £53.99
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