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The Tipping Point : How Little Things Can Make a Difference

By: GLADWELL, MALCOLM

0316346624 / 9780316346627
Paperback
302
07/01/2002
Out of print
United States
140 x 211 mm, 295 grams 301 pages
General (US: Trade)  Learn More Tertiary Education (US: College)

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

BIC:

JMH Social, group or collective psychology

Title Unavailable: Out of Print