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Image for Understanding women's magazines : publishing, markets and readerships

Understanding women's magazines : publishing, markets and readerships

Gough-Yates, Anna
See all formats and editions

Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyzes the strategies and fortunes of a range of titles in a gloablized market, including Elle, Marie Claire, Eve and Red .

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Product Details
Routledge
0415216397 / 9780415216395
Paperback / softback
302.2324082
12/12/2002
United Kingdom
English
xii, 190 p.
24 cm
postgraduate /research & professional /undergraduate Learn More
JFSJ1 Gender studies: women, KNTP Publishing industry & book trade
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