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Contemporary strategy analysis (Ninth edition Text edition)

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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.

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Product Details
John Wiley & Sons Inc
1119120837 / 9781119120834
Paperback / softback
05/01/2016
United States
English
xvi, 458 pages : illustrations (colour)
25 cm
Postgraduate, Research & Scholarly Learn More
Previous edition: 2013.