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Advertising

Part of the Ethical Debates series
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Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer?

Look in detail at the industry, the effects of advertising and its influence on our daily lives.

The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate. The Ethical Debates series confronts contentious issues affecting people in the 21st century.

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Product Details
Wayland (Publishers) Ltd
075029745X / 9780750297455
Paperback / softback
28/07/2016
United Kingdom
English
48 pages : illustrations (black and white, and colour)
24 cm
Secondary Learn More
Reprint. Originally published: 2011.