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Entrepreneurship theory and practice

By: Greene, Francis J.

1137589558 / 9781137589552
Paperback
658.421
28/02/2020
12 in stock Need More ?
England
26 cm 180 pages
Postgraduate, Research & Scholarly  Learn More Undergraduate

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure.

Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly.

Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy. Written by a recognised expert on entrepreneurship, Entrepreneurship Theory and Practice is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice.

It requires no prior knowledge of entrepreneurship.

BIC:

KJH Entrepreneurship

Our price£44.99
RRP £49.99
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