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M:Marketing (2nd ed)

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"M: Marketing 2e" is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.

Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.

Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.

Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors. "M:Marketing 2e" also includes unmatched teaching support.

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Title Unavailable: Out of Print
Product Details
McGraw Hill Higher Education
0077386434 / 9780077386436
Paperback
658.8
01/02/2010
United States
English
28 cm
Tertiary Education (US: College) Learn More
Includes Internet access.