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International business : a managerial perspective (Ninth edition)

By: Griffin, Ricky Pustay, Michael Pustay, Mike

1292313730 / 9781292313733
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United Kingdom
624 pages : illustrations (colour), maps (colour)
Professional & Vocational  Learn More

For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world.

Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy.

It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives.

The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.


KJK International business

Our price£47.59
RRP £55.99
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