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Economics for business and management (3rd ed)

By: Griffiths, Alan Wall, Stuart

0273735241 / 9780273735243
Paperback
330
02/02/2011
Stock expected by 09/12/2021
United Kingdom
27 cm xxvi, 561 p. : ill.
Undergraduate  Learn More
Previous ed.: 2008.

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers: * What are the characteristics for successful entry into new international markets? * How can 'sustainability' affect decision making within businesses? * Why are today's global investors so concerned about national debt issues? * In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? * What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.

BIC:

KCB Macroeconomics, KCC Microeconomics, KJ Business & management

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