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Marketing

Groucutt, Jonathan (The Business School, Oxford Brookes University, UK), Hopkins, Cheryl

Part of the Palgrave business briefing series

See all formats and editions

Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner.

Marketing is an ideal text for students of all levels coming to the subject for first time.

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Product Details

Publisher/Imprint Red Globe Press

ISBN/Ean1137348240 / 9781137348241

FormatPaperback / softback

Dewey658.8

Published06/10/2015

Country of PubUnited Kingdom

Book LanguageEnglish

Pages256 pages

Dimensions19 cm

BIC KJS Sales & marketing