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Image for Public Relations: Ein Wegweiser fur die PR-Praxis
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Public Relations: Ein Wegweiser fur die PR-Praxis (2011.)

Grupe, Stephanie
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Erfolgreiche Öffentlichkeitsarbeit basiert auf der sorgfältigen Planung und Ausführung von praxiserprobten Maßnahmen.

Das Buch liefert Grundlagenwissen zusammen mit Arbeitsanleitungen für die Praxis.

Leser erfahren, wie PR strategisch geplant, wie Pressekampagnen durchgeführt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten für die Kommunikation eingesetzt werden.

Mit 15 einfachen, schnell nachvollziehbaren Schritt-für-Schritt Anleitungen für Einsteiger sowie Checklisten und Musteraufgaben für die tägliche PR-Arbeit.

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Product Details
Springer
3642178278 / 9783642178276
eBook (Adobe Pdf)
658.8
12/03/2011
German
431 pages
Copy: 10%; print: 10%
KJM Management & management techniques, KJS Sales & marketing, KJSA Advertising, KNTX Information technology industries
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