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Image for Harry Potter : the story of a global business phenomenon

Harry Potter : the story of a global business phenomenon

Gunelius, S.
See all formats and editions

The Harry Potter books are the bestselling books of all time.

In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter.

Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

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Product Details
Palgrave Macmillan
023020323X / 9780230203235
Hardback
658.827
03/06/2008
United Kingdom
English
xix, 194 p. : ill.
24 cm
KJC Business strategy, KJS Sales & marketing, KNT Media, information & communication industries
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