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Strategic Communications for School Leaders

By: Donegan, Kate Gunther, Vicki McGowan, James

1442209437 / 9781442209435
Paperback / softback
371.2011
16/03/2011
Stock expected by 21/12/2019
United States
156 x 231 mm, 308 grams 198 pages
Professional & Vocational  Learn More

Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership.

In focusing on the communication process-why it's critical for schools, and how it can be executed well-they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership.

They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.

BIC:

JNK Organization & management of education

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RRP £23.95
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