Basic research methods : an entry to social science research

This book offers a comprehensive and well-rounded view of research as a tool for problem-solving in the wide range of the social sciences.

It is built on the foundation of philosophical pragmatism, postulating that the value of knowledge and research methodologies lie in their usefulness in engaging with the real world. The book synthesizes both positivist and non-positivist methodologies.

It is meant for students who are undertaking their first research course or project.

The techniques, while basic in nature, are used in many masters and doctoral research studies.

The book uses engaging language, real-life examples from various subject areas and follows an inductive approach.

With the help of this book, from an experiential base, students should be able to build a more advanced conceptual and theoretical understanding of research through further reading and practice. This book discusses a policy-applied-pure-action model of research covering both quantitative and qualitative methods for case study, survey and experimental designs.

It pays considerable attention to measurement principles and to data analysis techniques that make practical use of Microsoft Excel for analysis of both words and numbers.

It includes a building block approach to writing, as well as the author’s thoughts on application of research in the real world.