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Image for Authorship as Promotional Discourse in the Screen Industries : Selling Genius

Authorship as Promotional Discourse in the Screen Industries : Selling Genius

By: Hadas, Leora

Part of the Routledge Studies in Media and Cultural Industries series
0367356511 / 9780367356514
Hardback
26/05/2020
Published 26/05/2020
United Kingdom
156 x 234 mm 196 pages, 1 Line drawings, black and white; 1 Tables, black and white; 2 Illustrations, black and w
Postgraduate, Research & Scholarly  Learn More Undergraduate

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception.

Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences.

A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries.

The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.

BIC:

JFD Media studies, KNT Media, information & communication industries

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