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Multivariate data analysis (Seventh edition Pearson new international edition)

By: Anderson, Rolph Babin, Barry Black, William Hair, Joseph

Part of the Pearson custom library series
129202190X / 9781292021904
Paperback
17/07/2013
14 in stock Need More ?
United Kingdom
28 cm ii, 734 pages : illustrations (black and white)
Postgraduate, Research & Scholarly  Learn More Undergraduate
Previous edition: 2010.

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician.

By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified.

New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

BIC:

KJSM Market research, PBT Probability & statistics

Our price£58.99
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