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Inside the Nudge Unit : how small changes can make a big difference

By: Halpern, David

0753556553 / 9780753556559
Paperback
153.83
02/06/2016
12 in stock Need More ?
England
20 cm xiv, 383 pages : illustrations (black and white)
General (US: Trade)  Learn More
Reprint. Originally published: 2015.

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.

Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction.

This is their story.

BIC:

VSP Popular psychology

Our price£7.69
RRP £10.99
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