Basket: 0 items £0.00
Submit an Enquiry or Call Us +44 (0) 1482 384660
Image for Fashion branding unraveled

Fashion branding unraveled

By: Hameide, Kaled K.

1563678748 / 9781563678745
Paperback
687'.0688
15/04/2011
Usually dispatched within 4 weeks
24 cm 304 p. : col. ill.
Tertiary Education (US: College)  Learn More

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development.

The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry.

Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels.

The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

BIC:

AKTA Fashion design & theory, KJS Sales & marketing, KNSX Fashion & beauty industries

Our price£67.20
RRP £84.00
Save 20%