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Image for The Personal Finance Industry and the Media : How to Improve Your Public Image

The Personal Finance Industry and the Media : How to Improve Your Public Image

Harper, Ian(Edited by)
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Compiled from interviews with over 50 professionals from the financial services and media industries and including case studies of both good and bad PR practise, this manual shows how the financial services industry can make the most effective use of the media to further business objectives.

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Product Details
Informa Business Publishing
1859784445 / 9781859784440
Spiral bound
332.0688
24/09/2000
United Kingdom
210 x 297 mm
Professional & Vocational/Technical / vocational (manuals etc) Learn More
KFF Finance, KJS Sales & marketing, KNST Financial services industry, KNT Media, information & communication industries
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