Submit an Enquiry or Call Us +44 (0) 1482 384660
Image for How to argue with a cat  : a human's guide to the art of persuasion

How to argue with a cat : a human's guide to the art of persuasion

By: Heinrichs, Jay

1846149576 / 9781846149573
10 in stock Need More ?
20 cm ix, 123 pages : illustrations (black and white)
General (US: Trade)  Learn More

If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). You'll learn to:Perfect your timing - learn exactly when to pounceGet your body language, tone and gesture just rightThink about what your opponent wants - always offer a comfy lapLure them in by making them think they have the powerThe result?

A happy, hopefully scratch-free, resolution. 'Jay Heinrichs knows a thing or two about arguing' The Times'A master rhetorician and persuasion guru' Salon'You got a bunch of logical engineers to inject pathosinto their arguments ... it works!' NASA engineer


CFG Semantics, discourse analysis, etc, VSPM Assertiveness, motivation & self-esteem, WH Humour

Our price£5.99
RRP £7.99
Save 25%