Teaching TV Advertising

Teaching TV Advertising offers a clear introduction to advertising and its role in television.

Beginning with the history of the growth of the advertising industry, Wendy Helsby goes on to explore: The language of advertising including textual analysis, visual and auditory codes, narrative and genre, and intertextuality; Audience and targeting including cultural, global and regional codes; Messages and meanings looking at representation and ideologies; The industry and its institutions from ad agencies to production companies, from commercial TV channels to regulatory bodies.

Teaching TV Advertising also includes a great many classroom resource sheets to support each section of the book, a clear glossary and a further resources list, including a suggested lesson plan.

Certain to be of practical use, Teaching TV Advertising is an essential resource for teachers of both GCSE and A level Media Studies.