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Customer service management in Africa : a strategic and operational perspective

By: Adeola, Ogechi(Edited by) Amartey, Abednego Feehi Okoe(Edited by) Hinson, Robert Ebo(Edited by) Lituchy, Terri(Edited by)

0367143372 / 9780367143374
Laminated
658.812096
27/05/2020
Published 27/05/2020
26 cm 328 pages : illustrations (black and white)
Professional & Vocational  Learn More

Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4, K410515)"Customer Service is Changing!" The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear: Today's consumers are no longer 'passive audiences' but 'active players' that engage with businesses at each stage of product or service design and delivery systems.

Consumer demands and expectations are also increasingly being dictated by changing personal preferences, enhanced access to information and expanding digital reality.

The customer service principles - strategic and operational - advocated by these authors are universal, but particularly compelling as they apply to Africa's unique and dynamic operating environment.

In recognition of the importance of excellent customer service, this comprehensive and well-timed book provides an essential guide on the increasing role of the customer to business success.

This book discusses the management and delivery of customer service under seven broad themes: Customer Service as Shared Value, Customer Service Strategy, Customer Service Systems, Customer Service Style, Customer Service Culture, Customer Service Skills and Customer Experience - Advancing Customer Service in Africa. Central questions posed and addressed include: What is the new definition of customer service management?

How should organisations position themselves to create value for customers and stakeholders?

How should employees project themselves to align with customer service promises made by their organisations?

Overall, this book provides strategic and operational insights into effective customer service management in Africa.

The customer service management concepts, roles and practices outlined, particularly as they apply to the African context, make it an important addition to scholars' or practitioners' reference works.

BIC:

KJC Business strategy, KJMB Management: leadership & motivation, KJMV2 Personnel & human resources management

Our price£37.59
RRP £46.99
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