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Entrepreneurship (5th ed)

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This book is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture.

Students are exposed to detailed descriptions of how to embark on a new venture in a logical manner.

Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

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Product Details
McGraw-Hill Publishing Co.
0071123512 / 9780071123518
Paperback / softback
338.04
30/09/2001
United Kingdom
English
xix, 663 p. : ill.
26 cm
postgraduate /undergraduate Learn More
Previous ed.: 1998.