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International entrepreneurship : starting, developing, and managing a global venture (Third edition)

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Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today’s hypercompetitive world.

Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy.

The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs.

The Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world.

Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world.     

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Product Details
SAGE Publications Inc
1483344398 / 9781483344393
Paperback / softback
658.049
03/09/2015
United States
English
xiv, 424 pages : illustrations (black and white)
24 cm
Previous edition: 2012.