Blitzscaling by Hoffman, Reid (9780008303631) | Browns Books
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Blitzscaling : The Lightning-Fast Path to Building Massively Valuable Companies

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Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere. Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few.

But what is the secret to their outstanding success?

Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale. Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups.

Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated.

Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

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Product Details
HarperCollins
0008303630 / 9780008303631
Paperback / softback
658.11
18/10/2018
United Kingdom
English
x, 325 pages
24 cm

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