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Essentials of global marketing (2nd ed)

By: Hollensen, Svend

0273756540 / 9780273756545
Paperback
658.84
12/07/2012
4 in stock Need More ?
England
27 cm xxxiv, 524 p. : col. ill., col. ports.
Tertiary Education (US: College)  Learn More
Previous ed.: 2008.

Essentials of Global Marketing offers a concise and manageable approach to the subject.

The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

BIC:

KJK International business, KJS Sales & marketing

Our price£43.72
RRP £52.99
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