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Image for Essentials of global marketing

Essentials of global marketing (2nd ed)

Hollensen, Svend

See all formats and editions

Essentials of Global Marketing offers a concise and manageable approach to the subject.

The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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Product Details

Publisher/Imprint Pearson Education Limited

ISBN/Ean0273756540 / 9780273756545

FormatPaperback / softback

Dewey658.84

Published12/07/2012

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesxxxiv, 524 p. : col. ill., col. ports.

Dimensions27 cm

NotesPrevious ed.: 2008.

BIC KJK International business, KJS Sales & marketing