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Image for Connected viewing  : selling, sharing, and streaming media in a digital age

Connected viewing : selling, sharing, and streaming media in a digital age

By: Holt, Jennifer (University of California, Santa Barbara, USA)(Edited by) Sanson, Kevin (Univeristy of California, Santa Barbara, USA)(Edited by)

0415813603 / 9780415813600
Paperback
15/08/2013
1 in stock Need More ?
United Kingdom
256 pages
Postgraduate, Research & Scholarly  Learn More Undergraduate

As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space.

This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era.

Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.

BIC:

JFC Cultural studies, JFD Media studies, UB Information technology: general issues

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