Basket: 0 items £0.00
Submit an Enquiry or Call Us +44 (0) 1482 384660
Image for The B Corp Handbook : How You Can Use Business as a Force for Good

The B Corp Handbook : How You Can Use Business as a Force for Good (2 Revised edition)

By: Honeyman, Ryan Jana, Tiffany

1523097531 / 9781523097531
Paperback / softback
15/04/2018
5 in stock Need More ?
United States
156 x 235 mm 288 pages
General (US: Trade)  Learn More
"This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line."
--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.


B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

BIC:

KJ Business & management

Our price£16.76
RRP £22.50
Save 25.5%