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Marketing strategy and competitive positioning. (4th ed.)

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Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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Product Details
Pearson Prentice Hall
1408211947 / 9781408211946
Ebook
658.802
17/12/2007
English
633 pages