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Image for Star-spangled soccer : the selling, marketing and management of soccer in the USA

Star-spangled soccer : the selling, marketing and management of soccer in the USA

Hopkins, G.
See all formats and editions

Star-Spangled Soccer traces the development of soccer in the USA.

It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.

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Product Details
Palgrave Macmillan
0230239730 / 9780230239739
Hardback
796.3340973
07/05/2010
United Kingdom
English
xiv, 330 p. : ill.
24 cm
1KBB USA, KJS Sales & marketing, KNSP Sport & leisure industries, WSJA Football (Soccer, Association football)
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