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Consumer behaviour in tourism (Fourth edition)

By: Horner, Susan (University of Plymouth, UK) Swarbrooke, John

0367495597 / 9780367495596
Published 15/12/2020
456 pages : illustrations (black and white, and colour)
Postgraduate, Research & Scholarly  Learn More
Previous edition: 2016.

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.

It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include:new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industrythirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarcticanew online resources including PowerPoint slides and a case archive. Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read.

This book is an invaluable resource for students studying tourism.


KJS Sales & marketing, KNSG Tourism industry, KNSH Hospitality industry

Our price£38.24
RRP £44.99
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