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Marketing Tourism, Hospitality and Leisure in Europe

Part of the Series in Tourism & Hospitality Management series
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This text looks at marketing from a European perspective.

In addition to case studies, it considers differences in consumer behaviour between European countries.

The text is supported by student exercises and adopts a student-centered learning approach.

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Product Details
Cengage Learning EMEA
0412621703 / 9780412621703
Paperback / softback
01/08/1996
United Kingdom
736 pages, 20 line illustrations, glossary
189 x 246 mm, 333 grams
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More