In the 2nd edition of Scientific American: Psychology, Deborah Licht and Misty Hull continue to combine their years of research and teaching insights with the journalistic skill of science writer Coco Ballantyne. Together, they have created an introductory psychology resource that combines print and digital components into a seamless learning experience.
The project draws on written profiles and video interviews of 27 real people to help students better understand, remember, and relate to psychology's basic ideas. Fully updated and packed with invaluable learning resources, Scientific American: Psychology continues to set a new standard for the introduction to psychology. The book can also be purchased with the breakthrough online resource, LaunchPad, which offers innovative media content, curated and organised for easy assignability.
LaunchPad's intuitive interface presents quizzing, flashcards, animations and much more to make learning actively engaging.