Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know "Why does this course matter to me?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: * A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. * Integration of key topics that are part of the daily fabric of marketing-globalization, social media, ethics, and marketing analytics. * Seamlessly integrated results-driven technology. * The right content for a semester-long course.

With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.