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Principles and Practice of Marketing (Ninth edition)

By: Ellis-Chadwick, Fiona Jobber, David

1526847248 / 9781526847249
eBook (Adobe Pdf)
831 pages
Copy: 10%; print: 10%

The ninth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing.

Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice.

It has been updated with the latest developments, such as trends towards social and ethical marketing and cutting-edge technological change.


KJS Sales & marketing

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