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Principles and Practice of Marketing (Ninth edition)

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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.

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Product Details
McGraw-Hill
1526847248 / 9781526847249
eBook (Adobe Pdf, EPUB)
658.8
23/04/2019
England
English
831 pages
Copy: 10%; print: 10%