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Principles and practice of marketing (3rd ed)

By: Jobber, David

0077096134 / 9780077096137
Pbk. + CD
Stock expected by 10/04/2020
27 cm xxiv, 823p. : col. ill.
undergraduate  Learn More
Previous ed.: 1998.

This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice.

Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing.

The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications


KJMV7 Sales & marketing management

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