AQA A level business 2 (Third edition.)

This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.

- Gives in-depth insight into Business practices and theories - Wolinski and Coates are known
for their comprehensive yet accessible style.
- Ensures students can understand the real world context of what they're learning and apply
their knowledge with fact files on real businesses
- Provides practice exercises at the end of each chapter that reflect the style of the new
assessments including multiple choice, short answer, data response and case study questions

Contents

Unit 7 Analysing the strategic position of a business
- 1 Mission, corporate objectives and strategy
- 2 Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis
- 3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance
- 4 Analysing the external environment to assess opportunities and threats: political and legal change
- 5 Analysing the external environment to assess opportunities and threats: economic change
- 6 Analysing the external environment to assess opportunities and threats: social and technological
- 7 Analysing the external environment to assess opportunities and threats: the competitive environment
- 8 Analysing strategic options: investment appraisal

Unit 8 Choosing strategic direction
- 9 Strategic direction: choosing what markets to compete in and what products to offer
- 10 Strategic positioning: choosing how to compete

Unit 9 Strategic methods: how to pursue strategies
- 11 Assessing a change in scale
- 12 Assessing innovation
- 13 Assessing internationalisation
- 14 Assessing greater use of digital technology

Unit 10 Managing strategic change
- 15 Managing change
- 16 Managing organisation culture
- 17 Managing strategic implementation
- 18 Problems with strategy and why strategies fail