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European business (3rd ed)

By: Johnson, Debra Turner, Colin

0415617170 / 9780415617178
Paperback
650.094
05/10/2015
12 in stock Need More ?
England
480 p. : ill.
Postgraduate, Research & Scholarly  Learn More Undergraduate
Previous ed.: 2006.

The third edition of European Business is published at a time of turbulence in Europe.

This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include:assessments of how individual member states affect the integration process and bring diversity to European business;new material on the links between Europe and the World's other main regions, including emerging economies;new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro. The book retains popular pedagogical features to help students make sense of a confusing and complex environment.

A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.

BIC:

1D Europe, JP Politics & government, KJC Business strategy, KJK International business

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RRP £54.99
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