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Tourism SMEs, service quality and destination competitiveness

By: Haven-Tang, Claire (University of Wales Institute, Cardiff, UK)(Edited by) Jones, Eleri (Cardiff School of Management, UWIC/Cardiff, Wales, UK)(Edited by)

0851990118 / 9780851990118
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25 cm xxv, 366 p. : ill.
research & professional  Learn More

This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry.

It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants.

It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards.

With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs.

Case studies from around the world also puts SMEs research into a global context.


KNSG Tourism industry

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