This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry.
It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants.
It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards.
With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs.
Case studies from around the world also puts SMEs research into a global context.