Basket: 0 items £0.00
Submit an Enquiry or Call Us +44 (0) 1482 384660
Image for Tourism SMEs, service quality and destination competitiveness

Tourism SMEs, service quality and destination competitiveness

By: Haven-Tang, Claire (University of Wales Institute, Cardiff, UK)(Edited by) Jones, Eleri (Cardiff School of Management, UWIC/Cardiff, Wales, UK)(Edited by)

0851990118 / 9780851990118
Laminated
338.4'791
30/06/2005
Usually dispatched within 2 weeks
England
25 cm xxv, 366 p. : ill.
research & professional  Learn More

This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry.

It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants.

It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards.

With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs.

Case studies from around the world also puts SMEs research into a global context.

BIC:

KNSG Tourism industry

Our price£99.90
Save up to 15%*
* Variable discounts between 0% and 15% are applied to items where BBfS cannot determine exact discounts from suppliers.