Dairying : Using Science to Meet Consumer Needs

Dairying once again finds itself at a crossroads. Increasingly producers and the scientists who work with them need to harness their knowledge and expertise to meet the demands that consumers have for milk and milk products.

This volume discusses how the industry can meet the needs of today's consumer.

Scientists, producers, processors and marketers together with those interested in the wider issues of biotechnology and the environment, present their views on five key areas of debate: cows for lifetime production; management for lifetime production; feeds and feeding; opportunities and impact; marketing - the myth against milk.

The book concludes with a chapter looking at the future of dairying.