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Retailing

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"Retailing" provides a clear and comprehensive introduction to the contemporary issues in retailing.

Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing.

The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management.

Equally, it covers the issues of internet shopping and globalization.

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Product Details
Palgrave Macmillan
0333997697 / 9780333997697
Paperback / softback
381.1
13/12/2002
United Kingdom
English
xii, 526 p.
25 cm
postgraduate /undergraduate Learn More
Ogenyi Omar is the author of "Retail Marketing" (1999, Pearson Education).
Ogenyi Omar is the author of "Retail Marketing" (1999, Pearson Education). KJMV7 Sales & marketing management, KNPR Retail sector