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The four pillars of politics : why some candidates don't win and others can't lead

By: Kitchens, James T. Powell, Larry

Part of the Lexington Studies in Political Communication series
1498507220 / 9781498507226
Laminated
302.2
15/05/2015
1 in stock Need More ?
23 cm 124 pages
Professional & Vocational  Learn More

The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies.

The four pillars identified in this book-fear, national narcissism, consumerism, and religion-serve as attitudinal anchors that American voters use in making their voting decisions.

The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later.

Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture.

The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.

BIC:

1KBB USA, GTC Communication studies, JFD Media studies, JPH Political structure & processes

Our price£43.96
RRP £54.95
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