Gestaltung Von Sicherheitskommunikation: Eine Wirkungsanalyse Sicherheitsrelevanter Produktaufschriften. by Klinger, Edgar (9783322914910) | Browns Books
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Gestaltung Von Sicherheitskommunikation: Eine Wirkungsanalyse Sicherheitsrelevanter Produktaufschriften. (1998 edition)

Klinger, Edgar(With)
Part of the Forschungsgruppe Konsum Und Verhalten series
See all formats and editions

Der Autor weist in einer empirischen Untersuchung nach, daß nicht-direktiver Sicherheitskommunikation auf Produktaufschriften effektiver ist als direktive Gestaltungsvarianten.

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Product Details
Deutscher Universitatsverlag
3322914917 / 9783322914910
eBook (Adobe Pdf)
02/07/2013
Germany
294 pages
Copy: 10%; print: 10%
KC Economics, KJ Business & management, KJM Management & management techniques

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