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Image for Artist-Management in Medienunternehmen: Lavieren zwischen Okonomie und Kreativitat
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Artist-Management in Medienunternehmen: Lavieren zwischen Okonomie und Kreativitat (2011.)

Knittel, Susanne
Part of the Schriften Zur Unternehmensentwicklung series
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Susanne Knittel zeigt die besondere Rolle von Artists als Kreativressourcen von Medienunternehmen.

Sie stellt mit dem Kreativressourcen-Lebenszyklus einen Bezugsrahmen vor und entwickelt darauf basierend ein Konzept fur das strategische Management von Artists.

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Product Details
Gabler Verlag
3834961639 / 9783834961631
eBook (Adobe Pdf)
658
22/02/2011
German
285 pages
Copy: 10%; print: 10%
KJM Management & management techniques, KNT Media, information & communication industries, KNTX Information technology industries
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